YPO Educational Year Theme

SH/FT

Creative theme for the Young President’s Organizations Denver chapter yearly events.

Overview

The Young President’s Organization is a global platform for chief executives to engage, learn and grow through business, personal, family and community impact. Each year YPO organizes educational member events with a unique theme. While working with Faction Media, we conceived two creative themes with sample executions. The chosen concept was then built out to include artwork, icons, and a video. 

Creative concepts

Two creative concepts were created as options for the yearly theme. SHIFT was designed to broaden the mind and Passport was a playful take on travel.

Moodboard for SHIFT, the creative concept chosen for the years theme.
SHIFT event creative execution.
SHIFT event creative execution.
SHIFT event creative execution.
SHIFT event creative execution.
A second creative "Passport" theme was created as an option but wasn't selected.
Passport mimicked a real passport where members received stamps for going to events.
Passport event creative execution.
Passport event creative execution.
Passport event creative execution.

Event icons

We created a series of custom icons for each of the years events.

Event video

A video of the theme and all the years events was designed and presented to kickoff the year.

Deliverables
  • Moodboard concepts
  • Custom event icons
  • Copywriting
  • Event creative
  • Video art direction
Creative team
  • Creative concept – Bobby Benton & Brooke Wylie
  • Design – Bobby Benton
  • Content strategy – Brooke Wylie

Question? Have a project in mind?

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About Benton Design

Consultancy specializing in user experience, product design, and digital design for native and web applications as well as digital advertising campaigns. Learn more

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E: info@bentondesign.co
P: 480.244.1221
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