What we do
From UX strategy, design systems, product design and digital advertising, we can make your product or campaign a delightful and successful one.
UX and product design
When it comes to delightful experiences, a holistic, well-thought out process saves time, money, creates brand loyalty, and yields the best results.
Discovery & Strategy
We work with you to understand project goals and plan out an effective strategy and roadmap that fits within timelines, technology constraints and your budget. We employ the following tactics to create a plan that will ensure the success of your project:
- Stakeholder and SME interviews
- UX project plan (timelines and UX deliverables)
- Opportunity workshops (SWOT, etc.)
- Project brief (expectations document)
- Strategy workshops (design principals, elevator pitch, vision artifacts, roadmaps, storyboards, 2×2 and kano boards and product field.
Research
We learn who your users are, their unique goals are and what motivates them to design solutions that meet their needs. The following are a few of our research methods:
- Learning plans
- User interviews and high value customer research
- Personas
- User stories and mental models
- Customer journey maps
- Heuristic markups
- Competitive analysis
- Content pattern audits
Design
We create design principals, systems, branding, and effective task based solutions to provide consistent and focused design solutions that make it easy for your users to engage with your product. We accomplish this through the use of:
- Creative direction
- Design briefs
- Design principals
- Design system (functional, behavioral, and perceptual UI patterns)
- Task flows
- Sitemaps & IA
- Wireframes
- UI specification documents
- Moodboards
- Branding and Guidelines
- Style guides and UI kits
- High fidelity mockup design
Development & Testing
We work with you on implementation through assistance with markup, implementation oversight, usability testing, and metrics/analytics testing. We can assist with:
- Interactive HTML5 & CSS prototyping
- Front and backend development
- CMS theming and management
- Animations and micro-interactions
- Event tracking (Google Tag Manager)
- Google Analytics
- Internal “Black hat” critiquing sessions
- User testing (online & in person)
Digital design
Whether it’s a global lead generation campaign, creative direction, or interactive landing pages and micro-sites, we help create engaging and memorable design solutions.
Art Direction & creative concepting
Brainstorming creative, mood-boards, and creative design solutions for one off and large scale advertising campaigns.
Lead Generation
Landing pages, and responsive micro-sites designed to deliver useful assets and generate leads through form engagement.
Email marketing
Responsive email design that looks good on all devices and uses modern techniques while supporting legacy email clients.
Banner ads
Need a static banner ad? Want something more flashy like a animated and interactive HTML ad? No problem.
Infographics, Ebooks, Social and more
Illustrated infographics, ebooks, social media ads, brochures, trade show creative, logo design and more.
Brand guidelines and style guides
Static and online documentation of brand guidelines and UI patterns like colors, typography, logo use and imagery.
