Case study for

Suite Tours

Designing a marketing website for a startup specializing in hosting corporate suite events at sports and concerts nationwide.

The challenge

Suite Tours, a product of the startup Suitehop needed a marketing website that explained its unique offering for hosting corporate events at sporting and concerts nationwide. The site needed to introduce Suite Tours, explain its services and capture leads for new corporate clients.

Our solution

A responsive, screaming fast, and vibrant lead generating website with a  focused on customer goals and solutions.

Goal Driven Sitemap

The website had two objectives, introduce the brand and its value proposition and to generate leads through a gated ROI guide. Our approach was for users to select their business goals and then show them how suite events with Suite Tours could help them succeed.

Focus on imagery and inspiration

We wanted the copy and imagery to excite the user and to inspire them to want to contact Suite Tours to learn more.  We used vibrant imagery of sporting events and corporate experiences within suites.  Headlines are inspirational and the layout is inviting and clean.

Modern and fast website

Built as a single page application, the site is optimized for speed and page load times are nearly instantaneous even with many images.

Site design

Mobile and desktop specific layouts optimized for the best user experience on any device.


Video of some of the pages from the production website.

The Suite Tours website consists of 9 pages focusing on customer goals, the Suite Tours offering, contact and asset pages.

The Results

Suite Tours is a crucial revenue stream for parent company Suitehop so this website was an a very important resource to introduce and educate how suites can be used for successful corporate events through Suite Tours. This marketing site has been a useful marketing tool for campaigns and paid for itself with one large client that was acquired from a lead.

Technical specifications
  • Angular single page app
  • jQuery
  • Mobile optimized layout
  • Content strategy and sitemap
  • Creative moodboard concepts
  • Mobile and desktop design
Creative team
  • Creative concept – Bobby Benton
  • Development – August King
  • Content strategy – Bobby Benton, Ann Murlowski, Lloyd Starr

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