Genius of And

Strategy workshops established the core values, value proposition, design principals and vision for the future including a set of initial features being considered. We researched the existing market and used an elevator pitch exercise, triads, and storyboards to establish and validate the uniqueness of our product compared to existing solutions in the marketplace.

Once we had a set of core values and suggested features we did some gorilla user research to establish which of the features would be most beneficial to our users. Specifically we focused on their behavior, environment, motivations, and problems as well as certain quantitative statistics like demographics, etc. We created primary and secondary personas to encapsulate our findings.

Based off our personas needs and motivations we used the Kano model to establish a feature-set that must be achieved in order to be competitive as well as what features would most delight users and provide the best chance for success. We prioritized these features for MVP and established a timeline for building and releasing them.

With our design principals in mind, we created a visual identity which we established by exploring various mood-board concepts. We decided upon google’s material UI as a functional, repeatable pattern due to its excellent design thinking and rapid deployment. Next, we created click-through mockups of our app homepage, on-boarding, and product screens which we user tested on usertesting.com and validately and iterated as necessary.

Using Angular and material UI, we created a mobile web-app that we could quickly adjust and iterate on.  We also created an informative and visually appealing homepage that explained the “why, how, and what” of Genius of And and how to get started.  Emails were created and sent to an initial group of beta testers who have been using the product and providing feedback as we adjust and finalize MVP.