Interactive marketing website

Bud Light Game Play

Interactive marketing website concept featuring custom package design for Bud Light Platinum.


Back in 2016, a year before Bud Light started creating custom NFL team cans, the talented package designer Holly Hofgaarden Gailey created a NFL themed Bud Light Platinum series showcasing a unique design for each team. We thought it would be great to conceive an interactive marketing website experience where users could view and customize their team bottle or can and share it on social media as well as register for prizes providing valuable customer marketing leads.

Team products

Impressive product design for each team in the NFL by Holly Hofgaarden Gailey

Experiential website

Following the vibrant design of the bottles, we designed a colorful and interactive website concept.

Interactive, mobile, tablet, and desktop optimized homepage with colorful imagery and simple, goal-driven navigation.
Team selection carousel where a user selects their team for customization.
Interactive product page where a user can rotate and view their team bottle or can details, share their design, and search for a retailer.
Lead generation page where users can sign up to win prizes.
Campaign details page.
Product conception to production.

UX design

Simple moodboard concepts, wireframes, sitemap and user flow established a creative theme, features, IA, and CTA’s.

Research and design to establish moodboard concepts, colors, typography, icons, sitemap and user flow.

Social marketing integration for sharing your favorite custom team design with friends and driving viral organic traffic to the website.

  • Moodboard concepts
  • Sitemap
  • User flow
  • Responsive website design
  • Social design
Creative team
  • Team packaging – Holly Hofgaarden Gailey
  • Website UX, Design and social media – Bobby Benton

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