B2B advertising campaign
Avaya Networking Campaign
Avaya lead generation campaign centered around secure networks and data.
Overview
The goal of this campaign was to reposition Avaya Networking as the innovative market leader in network security for digital enterprises. Avaya Networking is the best partner to enable digital transformation through a secure, innovative networking solution. Working with the Faction Media team (Avaya’s marketing agency) we conceived a creative, story-driven concept focusing on how hackers are bullies and they can’t steal what they can’t see.
Creative concepts
The common theme in this campaign is minimalistic, thought provoking imagery that grabs your attention, and messaging that quickly calls to light the real danger hackers pose.
Original moodboard concept with campaign messaging.
Creative execution for use in emails, banners, and landing pages.
Creative execution for use in emails, banners, and landing pages.
Creative execution for use in emails, banners, and landing pages.
Creative execution for use in emails, banners, and landing pages.
Creative execution for use in emails, banners, and landing pages.
Creative execution for use in emails, banners, and landing pages.
Email, social & more
Clean, concise emails, social media video series, digital displays, and trade show collateral.
Emails with different messaging and creative were sent to existing leads driving to educational assets on landing pages.
“White Hat” educational video series with former hackers explaining insights to maintaining a safe network.
Digital displays for airports and trade shows.
Trade show large booth concept.
Technical specifications
- Responsive HTML emails
- HTML5 animated banner ads
- Responsive HTML/CSS landing pages
Deliverables
- Moodboard concepts
- Campaign designs for 5 verticals
- Copywriting
- Email designs
- Banner designs
- Landing page designs
Creative team
- Creative concept – Bobby Benton & Dave Flomberg
- Design – Bobby Benton
- Content strategy – Annemarie Moody Miller
- Development – Alex Dreith