The goal of this campaign was to reposition Avaya Networking as the innovative market leader in network security for digital enterprises. Avaya Networking is the best partner to enable digital transformation through a secure, innovative networking solution. Working with the Faction Media team (Avaya’s marketing agency) we conceived a creative, story-driven concept focusing on how hackers are bullies and they can’t steal what they can’t see.
The common theme in this campaign is minimalistic, thought provoking imagery that grabs your attention, and messaging that quickly calls to light the real danger hackers pose.
Email, social & more
Clean, concise emails, social media video series, digital displays, and trade show collateral.
Emails with different messaging and creative were sent to existing leads driving to educational assets on landing pages.
“White Hat” educational video series with former hackers explaining insights to maintaining a safe network.
Digital displays for airports and trade shows.
Trade show large booth concept.
- Responsive HTML emails
- HTML5 animated banner ads
- Responsive HTML/CSS landing pages
- Moodboard concepts
- Campaign designs for 5 verticals
- Email designs
- Banner designs
- Landing page designs
- Creative concept – Bobby Benton & Dave Flomberg
- Design – Bobby Benton
- Content strategy – Annemarie Moody Miller
- Development – Alex Dreith