Global advertising campaign
Experience
is Everything
Creative designed and executed for a six month global lead generation campaign with a focus on customer experience.
Creative concepts
Moodboards with experiential customer imagery and large, embedded headlines created a dynamic and engaging campaign theme.
Original moodboard concept showing large headline embedded within the image as well as relevant infographic like data statistics.
Customer experience image used for emails, banners, and landing pages.
Agent experience image used for emails, banners, and landing pages.
Customer networking image used for emails, banners, and landing pages.
Education image used for emails, banners, and landing pages.
Email & banners
Clean, consice emails and HTML5 animated banners drove customers to landing pages with gates assets for download.
Emails were created for six different verticals leading to educational assets located on gated landing pages.
HTML 5 Banners
HTML5 animated banners were created for all common banner sizes to be used on affiliate blogs, websites, and media buys.
Social Marketing
Social banners were created to be used as sponsored ads as well as within posts on Facebook, Twitter, and LinkedIn.
Landing pages
Educational assets were able to be downloaded from responsive, gated landing pages.
Technical specifications
- Responsive HTML emails
- HTML5 animated banner ads
- Responsive HTML/CSS landing pages
Deliverables
- Moodboard concepts
- Campaign designs for 5 verticals
- Content strategy
- Copywriting
- Email designs
- Banner designs
- Landing page designs
Creative team
- Creative concept – Bobby Benton & Dave Flomberg
- Content strategy – Dave Flomberg
- Design – Bobby Benton
- Copywriting – Annemarie Moody Miller
- Development – Alex Dreith